Athletes Collective
Copenhagen, 2022

For athletes, whether golfers or practitioners of any other sport, success hinges on diligence and repetition. That is why the visual identity for Athletes Collective is created around the idea of repetition.

Drawing from the enduring symbolism of the circle in sports — found in everything from the ball to the wheel of a bicycle — the circle serves as the foundational element of the Athletes Collective identity.

The custom logotype, characterized by its breadth and strength, encapsulates the resilience and determination synonymous with athletic pursuits.

Additionally, a versatile grid system has been developed, seamlessly integrated into various branding materials. This grid not only adds distinctive character but also reinforces the brand identity, echoing the enduring commitment to excellence that defines Athletes Collective.

Visual Identity

PHOTOGRAPHY: Nikolaj Møller