KINRADEN
Visual Communication Conecpt, 2024
The new visual communication concept for the Danish jewellery brand, KINRADEN, introduces an updated logo and new graphic elements.
With a clear focus on showcasing the brand's jewellery expertise, all visual elements emphasize craftsmanship and artistic expression. To enhance the brand's sculptural jewelry and craftsmanship, we introduce hand-drawn elements. These illustrations highlight the jewellery's distinctive design, blending modernity with tradition.
At the storefront, the integration of hand-drawn jewellery imagery with clean signage, including the brand logo in silver and informational text in white, creates a striking contrast against the black hand-drawn jewelry. Indoors, through a collage - and gallery inspired layout, we curated the brand imagery, capturing the essence of KINRADEN’s brand dna.
SERVICES
Visual Communication Concept
Signage
Visual Communication Concept
Signage
CREATIVE AGENCY: Alpine Office
PHOTOGRAPHY: Thomas Degner
PHOTOGRAPHY: Thomas Degner