![](https://freight.cargo.site/t/original/i/047d06b5e057f64dfed1c66e3c952852b08271923d39df11c927a77d820ea373/DSC05932.jpg)
KINRADEN
Visual Communication Conecpt, 2024
The new visual communication concept for the Danish jewellery brand, KINRADEN, introduces an updated logo and new graphic elements.
With a clear focus on showcasing the brand's jewellery expertise, all visual elements emphasize craftsmanship and artistic expression. To enhance the brand's sculptural jewelry and craftsmanship, we introduce hand-drawn elements. These illustrations highlight the jewellery's distinctive design, blending modernity with tradition.
At the storefront, the integration of hand-drawn jewellery imagery with clean signage, including the brand logo in silver and informational text in white, creates a striking contrast against the black hand-drawn jewelry. Indoors, through a collage - and gallery inspired layout, we curated the brand imagery, capturing the essence of KINRADEN’s brand dna.
SERVICES
Visual Communication Concept
Signage
Visual Communication Concept
Signage
![](https://freight.cargo.site/t/original/i/6e1fb9d8fe787e1bf5afb6c0cc6463d1e55c33b95bc40ca4c386cc1fcb46c0ff/KINRADEN-POSTER.gif)
![](https://freight.cargo.site/t/original/i/944bc03e00027e2cb2f5852ed7dee1e0a02e8b9e3a74d564e2ffd10fdd484136/poster-wall.jpg)
![](https://freight.cargo.site/t/original/i/77ed11dd55400182d25b3565ffa790b7f7b9b15bb8d3e5db66d0c4e59ec99b48/DSC07621B.jpg)
![](https://freight.cargo.site/t/original/i/feed7f480c30945cbf387839867e322cbf8d1d1a47a4bb4e1260e89e82705d3e/DSC08547.jpg)
![](https://freight.cargo.site/t/original/i/059d1b3ffb6a009ac8423b7839f353429dd0c870de5f1e8e4bc2e5c602477228/DSC06058.jpg)
![](https://freight.cargo.site/t/original/i/acdeaef36be0b58b6c6b1669eac7849472e0e968eb779f8a8a1da31d9855c788/DSC05903.jpg)
![](https://freight.cargo.site/t/original/i/ea7aa7bfb871c3a471ac1140027bb46e2b95a4abedd33de3574818ba10f1c6eb/DSC08024.jpg)
![](https://freight.cargo.site/t/original/i/c3b7cc27c047fe91ba1f74757bd323e21a7d43ff7bd1577cca1c0ccd60a796a0/DSC08474.jpg)
![](https://freight.cargo.site/t/original/i/4e09f81481d4f1fec20afe0072e0faf122c545c89723d843ece867e8e341e455/DSC05821.jpg)
CREATIVE AGENCY: Alpine Office
PHOTOGRAPHY: Thomas Degner
PHOTOGRAPHY: Thomas Degner