Lovechild 1979
Pre-Fall 2024 Campaign
The Danish womenswear brand Lovechild 1979 effortlessly blends sophistication with practicality, embodying an international and tactile expression that resonates with the contemporary woman.
For the Pre-Fall 2024 campaign, we took the Lovechild woman into the urban space, which served as a minimalist backdrop. The surroundings is where the brand's target group feels at home: on the go, wearing luxurious, beautiful, and practical clothing that fits perfectly for all occasions.
SERVICES
Creative Direction
Production
CREATIVE DIRECTION & PRODUCTION: Alpine Office
PHOTOGRAPHY: Simon Birk
STYLING: Anders Sølvsten Thomsen
HAIR & MAKE-UP: Trine Rasmussen
TALENT: Andrea Theodora Smidt