SUNDAY, Visual Identity, 2024



The SUNDAY logo is crafted to establish a powerful visual identity that is both easily recognizable and distinctive. It strikes a balance between timelessness and modernity, with a design that is both bold and slightly expanded, enhancing its expressive qualities.

The emblem draws inspiration from the concept of playlists, utilizing a series of lines that subtly suggest the shape of an "S." This minimalist approach ensures versatility, allowing the logo to be applied across various mediums while maintaining a cohesive and impactful visual identity.


SERVICES
Visual Identity
Web Design




 

CHALLENGE


One of the challenges in this project was, that SUNDAYs imagery were of ranging quality, from different photographers all around the world. They wanted to have a more cohesive visual expression, so it was clear that their artwork always had a clear sender. Our solution was to create a filter with coloured lines, to indicate SUNDAYS key brand strategy; to create big influential playlists. 






CREATIVE AGENCY: Alpine Office